Driving leads through geo-targeting and relevant content

Industry: financial services

Burns & Wilcox, one of the country’s largest specialty insurance companies, engaged True Impact Partners to redesign their enterprise websites for both US and Canada. With a rich navigation, intuitive design and sophisticated technical build, we promoted experts, solutions and presented a global brand with a local feel.

Efficient experiences

The intuitive mega-menu, robust search and filtering functionality allow users to quickly find the information they want, including national and local experts.

Services used:

Driving to contact

Visitors that are geo-enabled automatically see their local team, as well as each expert’s specialty and contact information. Personal Marketing pages drive leads to the experts based on their specialties.

Project features


Burns & Wilcox publishes weekly articles exploring the latest industry trends. With each article, key pages throughout the site dynamically update promoting new content via a sophisticated tagging system for experts and insights.


What Burns & Wilcox has to say about working with us

Richard Shipley

Corporate Vice President, Marketing

“TIP’s deep research-based approach to site design was equally impressive as the ability of their team to use those findings to create a unique, client-first design that has significantly improved our site’s performance. Because of our partnership, we are seeing significantly improved engagement, leading to significantly improved ROI.”

Vince Harris

Senior Director of Brand Development

“Thanks to the new site, visitors spend twice the time engaging with the content and meaningful engagements have increased by over 70%. True Impact Partners is very professional, understanding, collaborative and available. Their customer service is impressive.”

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