Email Marketing

Creating compelling emails that
people actually open and read.

The demise of email has been predicted for years. Yet the majority of brands are increasing their email budget and over 300 billion emails are sent each day. Our team of experts helps clients break through the clutter with strategic subscriber segmentation, message personalization, email automation, and compelling content.

Strategy development

Before sending emails to your database, you need to have a strategy. What role is email playing in our marketing toolkit? What are we trying to achieve? We learn about your business and your audience(s). Then we develop the best strategy to reach them through one of the most personal - and competitive - channels. Delivering effective emails combines art with science and the result is a loyal customer base with increased engagement and sales.

Lifecycle program design

We design email programs for the entire lifecycle, starting with email acquisition (if you don’t have their emails, you can’t engage them!). Once they’ve actively raised their hand, we create engaging, compelling campaigns from their initial signup (hello Welcome series) through loyalty, advocacy, and when appropriate, reconnecting with your lapsed customers.

Audience segmentation

You don’t talk to your friends the same, so why do that with your prospects and customers? Everyone should be approached differently based on their needs, wants, interests, and habits. And after each email - opened, clicked, neither or both - we learn more about each of them. And can engage them that much better each and every time.


A company gets less than three seconds to engage its customers in an email. If you haven’t drawn their eye by then, they’re gone. Our design secret: clean and crisp creative that’s consistent with your brand standards. Because users are bombarded with emails, we don’t believe in excessive imagery (or text). We work to provide your customers value in every email that reinforces your value proposition and convert them from browsers into “buyers”.


Words matter. That’s especially true in emails, starting with the subject line. Our experienced copywriters are experts at driving action through clear, concise content. We write authentically in a tone and voice that’s genuine for your brand. The result: consistently exceeding benchmarks for open rates and click-through rates, and are continually optimizing so that each email gets even more engagement.

Analytics and Optimization

Before launching an email campaign, we work with our clients to key performance indicators: what does success look like? Launching an email campaign is just the beginning. Analyzing the performance of each email and identifying what works and what doesn’t work for each audience allows us to optimize each communication with your customers. Hopefully you like data because we focus on it a lot.

Our 5D Process


We start by digging deep, gathering information and insights to develop a strategic vision that aligns with your business, brand, and customer goals.


A plan takes shape as we outline requirements and necessary deliverables and specifications for the project.


Thinking outside the box comes standard as we create innovative concepts to showcase the project's overall look, feel, tone and voice.


Our planning and concepting come to life as smart, on-brand deliverables, from websites and emails to apps, ads, and more.


When everything is ready for primetime, we make sure it gets in front of the right audience, in the right way, at the right time.

We listen to our clients. So
should you.


Chief Brand Officer

“The team was always quick to respond and flexible, even when we internally were not the best at sticking to our timelines. Site traffic and conversion rates have increased significantly.”


Senior Marketing Director

“They were very good at ensuring they met the priorities we defined. The team tackled the big project with exceptional responsiveness and project management.”


Senior Director of Brand Development

“True Impact Partners spent the necessary time to learn about our business and what we wanted to accomplish prior to building the site. They are very professional, understanding, collaborative and available.”


Corporate Vice President, Marketing

“Because of our partnership, we are seeing significantly improved engagement, leading to significantly improved ROI.”

Name Surname

Corporate Vice President, Marketing

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See our work

Let’s talk!

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