Before sending emails to your database, you need to have a strategy. What role is email playing in our marketing toolkit? What are we trying to achieve? We learn about your business and your audience(s). Then we develop the best strategy to reach them through one of the most personal - and competitive - channels. Delivering effective emails combines art with science and the result is a loyal customer base with increased engagement and sales.

We design email programs for the entire lifecycle, starting with email acquisition (if you don’t have their emails, you can’t engage them!). Once they’ve actively raised their hand, we create engaging, compelling campaigns from their initial signup (hello Welcome series) through loyalty, advocacy, and when appropriate, reconnecting with your lapsed customers.

You don’t talk to your friends the same, so why do that with your prospects and customers? Everyone should be approached differently based on their needs, wants, interests, and habits. And after each email - opened, clicked, neither or both - we learn more about each of them. And can engage them that much better each and every time.

A company gets less than three seconds to engage its customers in an email. If you haven’t drawn their eye by then, they’re gone. Our design secret: clean and crisp creative that’s consistent with your brand standards. Because users are bombarded with emails, we don’t believe in excessive imagery (or text). We work to provide your customers value in every email that reinforces your value proposition and convert them from browsers into “buyers”.

Words matter. That’s especially true in emails, starting with the subject line. Our experienced copywriters are experts at driving action through clear, concise content. We write authentically in a tone and voice that’s genuine for your brand. The result: consistently exceeding benchmarks for open rates and click-through rates, and are continually optimizing so that each email gets even more engagement.

Before launching an email campaign, we work with our clients to key performance indicators: what does success look like? Launching an email campaign is just the beginning. Analyzing the performance of each email and identifying what works and what doesn’t work for each audience allows us to optimize each communication with your customers. Hopefully you like data because we focus on it a lot.