Nowhere is creative storytelling more powerful than through video. Viewers retain a message more when they watch it than any other format. Our expert video team listens to your needs, crafts the vision, and develops a product rooted in strategy to achieve your goals.
As with all of our projects, we start by listening and learning. Listening to your business objectives and learning about your business, your audiences, and your category through market research.
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Because video leads with visuals, the script is sometimes an afterthought and not given its proper focus. Well, we flip the script on that! Once immersed in the business, we start the pre-production process by creating the script, reviewing it together, and aligning on it. Inevitably within the script discussions, the video style organically flows from it.
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With the script in hand (or on screen), True Impact’s video team presents stylistic options for the video. These options include example visuals, music tracks and voiceover artists with the goal to choose overall design direction, approving things like color, font, illustration style, and simplicity vs. complexity.
Storyboards tell the story - at least the key parts of it. Our expert design team creates fully developed visuals and transitions for each concept within the script. Sometimes it’s 9 frames per minute, sometimes it’s more. But it’s always meeting your needs and giving everyone a clear understanding of what the final video will look like.
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Finding the right blend of visuals and audio is more Art than Science. And when you find that perfect combination, you know it - and the video is better than you could have imagined. We work tirelessly to ensure we find the right music and voiceover talent to reach that perfection - and won’t stop until we do.
With the storyboards approved, the images are brought to life with animation. Our team of motion graphic experts deliver high-quality, complex 2D and 3D animations. Combined with the voiceover and music, the final production piece is ready to deploy.
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We start by digging deep, gathering information and insights to develop a strategic vision that aligns with your business, brand, and customer goals.
A plan takes shape as we outline requirements and necessary deliverables and specifications for the project.
Thinking outside the box comes standard as we create innovative concepts to showcase the project's overall look, feel, tone and voice.
Our planning and concepting come to life as smart, on-brand deliverables, from websites and emails to apps, ads, and more.
When everything is ready for primetime, we make sure it gets in front of the right audience, in the right way, at the right time.
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“The team was always quick to respond and flexible, even when we internally were not the best at sticking to our timelines. Site traffic and conversion rates have increased significantly.”
“They were very good at ensuring they met the priorities we defined. The team tackled the big project with exceptional responsiveness and project management.”
“True Impact Partners spent the necessary time to learn about our business and what we wanted to accomplish prior to building the site. They are very professional, understanding, collaborative and available.”
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“Because of our partnership, we are seeing significantly improved engagement, leading to significantly improved ROI.”
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