The truth: we don’t build websites for our clients. We build them for our clients’ customers.
Keeping them at the forefront ensures we deliver what they need - which delivers growth for
our clients’ businesses.
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Every site needs to start with a strategy: what are we trying to achieve? Leveraging multiple inputs during Discovery including stakeholder interviews, site analytics, competitive analysis, and research, we develop the strategic foundation of your new site. Along with the Features Scorecard that quantitatively highlights the functionality that will make your site a success, the strategic vision for the new site is born.
It’s not just Design that drives action, it’s integrating the easiest and most intuitive navigation and digital sign posts. IA and UI are the scaffold, hallways, elevator and rooms of a building. UX is the feeling you get finding your way to the right door. We’ll get your users to the content they need and want the quickest way possible.
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The best way to deliver a successful user experience is to test early and often. The best way to truly understand your audience's needs and mindsets is to allow them to see, experience and respond to our direction and designs - and listen to their reactions as we evolve our work. Usability testing allows us to not only collaborate with our clients, but with the users.
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We don’t just create designs. We create design systems to help audiences get where they want to go. The best design evokes positive emotions while compelling action. Our approach to design allows customers to achieve their goals efficiently.
Some people say users don’t read. When they’re on sites we create, they want to read what we (and you) have to say. ‘Nuff said!.
Some agencies specialize in only one platform. We build and manage enterprise websites across multiple platforms including Wordpress, Drupal, AEM, Kentico, Contenful and Webflow. That allows us to flex our muscles across various tools, and make the best recommendation to clients wanting to know which platform is best for them.
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You can’t spell awesome without ‘s-e-o’ and you can’t have an awesome website without the best practices of Search Engine Optimization. Our Discovery process includes a specific SEO on your competitors and the volume of hundreds of keywords. It’s core to every site we build.
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We are focused on data from Day 1 and never stop. One of our first questions: ‘a year after the site launches, what does success look like?’ We develop a KPI matrix and continually review, assess, and analyze performance.
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We’re happy to bore you with our process at some point (because while process is boring, we actually like it and love ours!). For now, here’s what you need to know: our process is tried-and-true and it has evolved over the last 20 years because clients evolve. What hasn’t changed in our process: transparency, flexibility, communication and collaboration. Those are the keys to each of our projects and part of the underpinning of our relationships.
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Launching a website takes lots of time and effort. It’s a shame if all that work just sits there and gets stale. We maintain some of our client’s sites for years after launch, partnering to enhance the new site and continually optimize based on results. Set and forget? That’s other people’s style.
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We start by digging deep, gathering information and insights to develop a strategic vision that aligns with your business, brand, and customer goals.
A plan takes shape as we outline requirements and architecture blueprints with sitemaps, process flows, and clickable wireframes.
Thinking outside the box comes standard as we creative innovative concepts to compliment the site’s overall look, feel, tone and voice.
On the backend, we implement code development and testing of all code and 3rd party integration points.
When the project is done, we launch the site on the public domain with final testing.
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“The team was always quick to respond and flexible, even when we internally were not the best at sticking to our timelines. Site traffic and conversion rates have increased significantly.”
“They were very good at ensuring they met the priorities we defined. The team tackled the big project with exceptional responsiveness and project management.”
“True Impact Partners spent the necessary time to learn about our business and what we wanted to accomplish prior to building the site. They are very professional, understanding, collaborative and available.”
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“Because of our partnership, we are seeing significantly improved engagement, leading to significantly improved ROI.”
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