"David served as lead for the AOR handling Cracker Barrel’s marketing, media, traditional, digital, and in store strategy and execution. During this period Cracker Barrel enjoyed sales and share growth that exceeded the competition. We found David to be a trusted partner who listened to our needs, cared about our business and people, was flexible to adjust to changing business needs, and fair in his dealings. David's general business orientation and breadth of category and functional experience should benefit anyone looking to grow their business through digital."
Chris Ciavarra Former SVP Head of Marketing
"I was fortunate to work with David on the re-design and re-platform of our site. His methodology, strategic guidance and superior program management skills were a lifesaver for the project. If I needed help or consultation, his was the number I called and I knew my problem would get solved."
Joe Pflanz Vice President, eCommerce
“I had the pleasure of working with David as the lead of our paid-media business. David is very effective at bringing together and leading high-performing marketing teams who operate with a results-oriented mindset. He is a strategic thinker with the ability to dig in and execute. Overall, as someone with high character, David is a pleasure to work with.”
Craig Ziegler Chief Revenue Officer
“David was a true extension to the team. He focused on knowing our customers and growing our business. Not swayed by the shiny objects, David’s approach is rooted in driving measurable results. He has a tremendous understanding of the digital landscape, how it integrates across the organization, and the incremental impact it had on our business. I trusted him as much as anyone else on the team. I knew he would be honest, open, and always have our best interests in mind.”
Brent Carter Director Customer Dialogue Shop Your Way Rewards
“David did a great job understanding our business challenges, buyers and competitive landscape. He helped develop one of our most successful digital campaigns and was a true pleasure to work with.”
Collette LaForce Former CMO