A start-up CPG brand wanting to grow its enthusiastic customer base, Grainful engaged True Impact Partners to drive awareness and sales of its suite of products. Targeting health-conscious consumers, we developed a targeted campaign leveraging paid social, paid search and native advertising. The destination: a microsite where consumers could learn about the brand and get recommendations for which new product would best meet their needs.
Research-based insights about our target audiences allowed us to introduce the brand with targeted paid campaigns focusing on health, nutrition, fitness and convenience.
Targeting a powerhouse female, our multi-channel approach included programmatic native campaigns and sponsored content, generating further awareness and engagement, primarily with college educated, higher-income women.
A microsite with a series of fun questions engaged users with the brand and recommended which of Grainful’s new products would best meet their needs - and satisfy their appetite.