As the best kept secret for social services in Chicagoland, JCFS wanted to increase awareness among potential donors. True Impact Partners developed an online advertising campaign elevating the social services company and engaging and inspiring the community.
For over 150 years, JCFS has focused on meeting the individual needs of each child, teen, adult and family. While our donors might not use the services, they likely know someone that has. Our multi-pronged campaign highlighted the donor and their importance to the success of the organization, helping others, and lifting up their neighbor.
With over 30 programs ranging from mental health to disabilities, we delivered multiple campaigns promoting each of their primary services. Interest, behavior, and demographic targeting provided strong engagement opportunities with our desired audiences.
Data-driven optimization of targeting and creative led to better performance every month with overall results exceeding industry benchmarks by over 100%. The campaign had 2.5 million impressions and over 40,000 clicks to their website.