Effectively promoting dozens of brands and hundreds of products

Industry: Retail

A leading provider of solutions to schools across the country, School Specialty needed a dynamic compelling user experience to better guide educators through their buying journey. With multiple target audiences, the site needed to provide topline information for senior leaders and deeper information for other audiences.

Aggregating brands

The site aggregates dozens of unique, well-known brands in the education industry while also promoting the master umbrella brand. Promoting them in a single place allows the company to better cross-sell, promote its vast suite of products, and effectively drive leads.

Services used:

Promoting products

Promoting hundreds of products, the site has a robust mega-menu and extensive search with multi-faceted filtering, allowing administrators and teachers to quickly and easily find the products they want.

Project features

Leading the category

Positioning School Specialty as the industry leader, the site proves the impact of their curriculum, guides all audiences on their decision journey, and accelerates leads and sales.


What School Specialty has to
say about working with us

Amy Veugeler

Senior Director of Brand Development

“True Impact Partners was good at ensuring they met the priorities we defined. The team tackled the challenge of a big project with exceptional responsiveness and project management. Thanks to True Impact Partners’ high-quality work, the site’s traffic has increased, and so has user engagement.”

Wendy Guerin

Director of Marketing

“True Impact Partners provided a seamless experience with a tight timeline. Their team felt like an extension of our internal team—working side-by-side with our marketers, creatives, and technical teams. The sites have paid off short-term, fueling our sales funnel with quality leads.”

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