A national early childhood center, The Learning Experience engaged True Impact Partners to increase enrollment through increased traffic and conversions. The new site positioned the brand as innovative and trusted, promoting the national brand and delivering location-specific information. The intuitive user-experience guides parents efficiently through their decisions, allows parents to easily schedule tours and ultimately choose The Learning Experience.
The site guides parents through key information as they research educational options for their children. Curriculum overviews, daily schedules, and virtual tours allow parents to truly feel the vibrancy of each location.
Local pages promoting each of the 200+ individual centers gives parents the information they need and the confidence that these schools are best for their children. They also help increase organic traffic.
Parents have access to schedule tours easily and efficiently. Validated through usability testing, the new schedule-a-tour functionality has significantly increased conversion rates.